Filipino kids’ spending power and their apparent fixation with the Internet heightened last year, according to a study conducted by the country’s top TV channel for children. Based on research conducted in 2008 by Cartoon Network, a unit of US-based Turner Broadcasting System Inc., Filipino kids had a total spending power of P42 billion from pocket money (P34.5-billion) and gift money (P7.6 billion) alone.
The amount increased by P5 billion, or 13.5 percent, from Filipino kids’ P37-billion wealth in 2007.
“In the Philippines, the study recognizes that the average pocket money that a kid receives per week is P197. That’s equivalent to P10,244 per annum,” said Jeremy Carr, the Turner vice president for entertainment advertising sales.
“Kids also receive gifts,” he added. “They receive about P2,130 per annum. So if you aggregate all of that money, we’re talking about quite a large spending power.”
The study was conducted on some 3.7 million Filipinos age 7 to 14 in Metro Manila, Cebu and Davao.
Boon to channel
The Turner official said that kids’ spending power, coupled with their influence on their parents’ pockets, was a market that has helped Cartoon Network maintain its standing as the No. 1 kids’ channel in the Philippines.
The Cartoon Network study also found that Filipino kids are using the Internet more, out-pacing listening to music and reading a nonschool book as a daily activity. Watching TV, however, remained the favorite past time of kids in the country.
Majority of kids using the Internet use the medium for games and watching videos than schoolwork.
Kids with mobiles
Besides the Internet, the number of children owning mobile phones has also risen, growing more than three-folds to 38 percent of those surveyed compared with five years ago.
Despite Filipino kids’ growing appetite for new technology, the Turner executive said that he does not expect this to supplant traditional media altogether.
“TV is still a dominant space and it’s still definitely growing in terms of its viewers but what we are seeing with media fragmentation when it comes to kids space and certainly other genres as well more people are consuming more media, not necessarily less of one,” Carr said. –EUAN PAULO C. AÑONUEVO REPORTER, Manila Times
July 2025
Nutrition Month
“Give us much more than P50 increase
for proper nutrition!”
Invoke Article 33 of the ILO Constitution
against the military junta in Myanmar
to carry out the 2021 ILO Commission of Inquiry recommendations
against serious violations of
Forced Labour and Freedom of Association protocols.
Accept National Unity Government (NUG)
of Myanmar. Reject Military!
#WearMask #WashHands #Distancing #TakePicturesVideosturesVideos
July
3 July – International Day of Cooperatives
3 July – International Plastic Bag Free Day
5 July – World Youth Skills Day
7 July – Global Forgiveness Day
11 July – World Population Day
17 July – World Day for International Justice
28 July – World Nature Conservation Day
30 July – World Day against Trafficking in Persons
Monthly Observances:
Schools Safety Month
Nutrition Month
National Disaster Consciousness Month
Weekly Observances:
Week 2: Cultural Communities Week
Micro, Small, and Medium Enterprise
Development Week
Week 3: National Science and
Technology Week
National Disability Prevention and
Rehabilitation Week
July 1-7:
National Culture Consciousness Week
July 13-19:
Philippines Business Week
Week ending last Saturday of July:
Arbor Week
Daily Observances:
First Saturday of July:
International Cooperative Day
in the Philippines
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