AFFLUENT young Filipinos are expected to spend more time surfing the Internet through mobile phones because of attractive tariffs and demand for social networking, according to Nielsen Media Philippines.
In its Net Index Study, Nielsen Media said that mobile Internet usage has grown from zero in 2009 to 5 percent this year, with 40 percent of users planning to spend more time online.
Mobile Internet access is skewed to young adults ages 20 to 39.
“We see that it’s going to be a consistent trend, given that the cost of devices and Internet access are going down,” Jay Bautista, executive director of Nielsen Media, said.
Telecommunication firms such as Smart Communications Inc. offers SurfUNLIMITED for P50 a day, while Globe Telecom has Super Surf for P20 a day.
Nielsen Media said that activities driving mobile Internet usage are instant messaging with 77 percent; e-mail, 75 percent; and short messaging service (SMS), 59 percent.
The research firm added that social networking is the most popular social media activity with 53 percent followed by user-generated content at 30 percent.
Blogging and forums are least popular with 7 percent and 11 percent, respectively.
“With a generation of young Filipinos growing up as digital natives, understanding their media habits is critical to understanding the future,” Jack Madrid, Yahoo! Philippines general manager, said.
He added that the Philippines is one of the fastest-growing markets for the Internet in Southeast Asia.
The study said that Metro Manila is home to the largest user-base of Internet in the country, but Tier 2 cities such as Tuguegarao, Olongapo, Dumaguete, Angeles, Baguio, Bacolod and Legazpi, are catching up.
The country has about 29.7 million Internet users.
The study. commissioned by Yahoo!, aims to provide a rigorous and strategic “big picture” overview of Internet users—from their online activities, cross-media usage habits, lifestyles and psychographics to their brand preferences. –DARWIN G. AMOJELAR Senior Reporter, Manila Times
July 2025
Nutrition Month
“Give us much more than P50 increase
for proper nutrition!”
Invoke Article 33 of the ILO Constitution
against the military junta in Myanmar
to carry out the 2021 ILO Commission of Inquiry recommendations
against serious violations of
Forced Labour and Freedom of Association protocols.
Accept National Unity Government (NUG)
of Myanmar. Reject Military!
#WearMask #WashHands #Distancing #TakePicturesVideosturesVideos
July
3 July – International Day of Cooperatives
3 July – International Plastic Bag Free Day
5 July – World Youth Skills Day
7 July – Global Forgiveness Day
11 July – World Population Day
17 July – World Day for International Justice
28 July – World Nature Conservation Day
30 July – World Day against Trafficking in Persons
Monthly Observances:
Schools Safety Month
Nutrition Month
National Disaster Consciousness Month
Weekly Observances:
Week 2: Cultural Communities Week
Micro, Small, and Medium Enterprise
Development Week
Week 3: National Science and
Technology Week
National Disability Prevention and
Rehabilitation Week
July 1-7:
National Culture Consciousness Week
July 13-19:
Philippines Business Week
Week ending last Saturday of July:
Arbor Week
Daily Observances:
First Saturday of July:
International Cooperative Day
in the Philippines
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
