AFFLUENT young Filipinos are expected to spend more time surfing the Internet through mobile phones because of attractive tariffs and demand for social networking, according to Nielsen Media Philippines.
In its Net Index Study, Nielsen Media said that mobile Internet usage has grown from zero in 2009 to 5 percent this year, with 40 percent of users planning to spend more time online.
Mobile Internet access is skewed to young adults ages 20 to 39.
“We see that it’s going to be a consistent trend, given that the cost of devices and Internet access are going down,” Jay Bautista, executive director of Nielsen Media, said.
Telecommunication firms such as Smart Communications Inc. offers SurfUNLIMITED for P50 a day, while Globe Telecom has Super Surf for P20 a day.
Nielsen Media said that activities driving mobile Internet usage are instant messaging with 77 percent; e-mail, 75 percent; and short messaging service (SMS), 59 percent.
The research firm added that social networking is the most popular social media activity with 53 percent followed by user-generated content at 30 percent.
Blogging and forums are least popular with 7 percent and 11 percent, respectively.
“With a generation of young Filipinos growing up as digital natives, understanding their media habits is critical to understanding the future,” Jack Madrid, Yahoo! Philippines general manager, said.
He added that the Philippines is one of the fastest-growing markets for the Internet in Southeast Asia.
The study said that Metro Manila is home to the largest user-base of Internet in the country, but Tier 2 cities such as Tuguegarao, Olongapo, Dumaguete, Angeles, Baguio, Bacolod and Legazpi, are catching up.
The country has about 29.7 million Internet users.
The study. commissioned by Yahoo!, aims to provide a rigorous and strategic “big picture” overview of Internet users—from their online activities, cross-media usage habits, lifestyles and psychographics to their brand preferences. –DARWIN G. AMOJELAR Senior Reporter, Manila Times
September 18 –
International Equal Pay Day
“Increase wages now,
more than other cost items.
For widespread, practical equality!”
Invoke Article 33 of the ILO Constitution
against the military junta in Myanmar
to carry out the recommendations of the 2021 ILO Commission of Inquiry
against serious violations of protocols of
Forced Labour and Freedom of Association.
Accept the National Unity Government (NUG)
of Myanmar. Reject Military!
#WearMask #WashHands
#Report Corruption #SearchPosts #TakePicturesVideos
September –
5 Sept – Intl Day of Charity
7 Sept – Intl Day of Clean Air for Blue Skies
8 Sept – International Literacy Day
12 Sept – United Nations Day for South-South Cooperation
15 Sept – International Day of Democracy
16 Sept – International Day for the Preservation of the Ozone Layer
17 Sept – World Patient Safety Day
18 Sept – International Equal Pay Day
21 Sept – International Day of Peace
26 Sept – International Day for the Total Elimination of Nuclear Weapons
27 Sept – World Tourism Day
28 Sept – International Day for Universal Access to Information
29 Sept – International Day of Awareness of Food Loss and Waste
30 Sept – World Maritime Day
Monthly Observances:
Health, Safety and Sanitation Month
National Clean-up Month
Civil Service Month
National Peace Consciousness Month
Social Security Month
Rule of Law Month
National Teachers’ Month (Sept 5-Oct 4)
Weekly Observances:
Sept 17 – 23:
World Clean and Green Week
Week 2: Education Week
Week 4: Medicine Week
Last Week: National Family Week
Daily Observances:
Third Saturday:
International Coastal Clean-up Day
Third Monday: World Health Day
Last Friday: National Maritime Day
Sept 8: National Literacy Day
Sept 15: Philippine Medicine Day
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