Philippines takes center stage as key global hub for BPO industry at 2010 International Contact Center Conference and Expo

IT was only a matter of time, but the Philippines is now boldly staking its claim as a leading country-of-choice for contact-center services and a key global hub for the rapidly growing business-process outsourcing (BPO) industry. This issue will be further validated and discussed by the industry’s specialists and top players at the 2010 International Contact Center Conference and Expo, set on September 28 and 29 at the SMX Convention Center, Mall of Asia Complex, Pasay City.

With its most prized asset-the Filipino work force-the Philippines has emerged in recent years as a leading and preferred destination for outsourced contact services from around the world. The country’s strengths will be highlighted as a provider of employees equipped with a good command of the English language (written and oral), a close affinity with the American culture, excellent service quality, and an inherent warmth and friendliness as a people. These advantages were pointed out by Jojo Uligan, executive director of the Contact Center Association of the Philippines (CCAP), the country’s official organization of outsource and in-house contact centers in the Philippines.

Formed in 2001 by seven pioneer member-companies, CCAP now boasts of almost 70 members representing about 85 percent of the call-center industry in the Philippines. From its infancy stage, the industry has grown to about 300,000 workers with about 220,000 seats nationwide, from Metro Manila to as far as Cebu, Iloilo, Cagayan de Oro, Batangas, Cabanatuan, Bacolod and Davao.

Invited speakers are luminaries in the field, among them Prabhakar Bisen, who is the president and CEO of WNS Philippines Inc.; David Rizzo, president of Asia-Pacific Teleperformance; Tim Scyner, senior security manager (Apac) of Sykes Asia Inc.; and Benedict Hernandez, senior executive, BPO Service Delivery Operations of Accenture Delivery Center.

Interested parties may contact the CCAP Secretariat at tel. no: 889-7763 or telefax nos. 886-4407 and 844-8341, or e-mail events@ccap.ph. Visit the web site at http://ccaponline.org. –Business Mirror