MANILA, Philippines – The Management Association of the Philippines has announced the creation of a MAP National Branding Committee that will help the government create strategies to improve the overall image of the Philippines abroad.
The MAP National Branding Committee will establish the National Branding Council that will execute national branding policies directed at showcasing the country’s strength in trade, investment, international policy, internal affairs, and tourism.
MAP president Felino Palafox said the council will develop the Philippine country brand in the same way that South Korea, India, and Thailand have done.
“With a strong country brand, the Philippines will gain the respect and acceptance of the international community thereby improving how the country is performing in trade and tourism,” he said.
MAP said a positive country brand will strengthen national pride; improve international credibility; serve as a shield from possible reputational risks; increase the value of domestic products, services and destinations; and lead to sustainable growth for local businesses.
MAP has also proposed to the Office of the President the adoption of “Mabuhay Philippines” as the country brand of the Philippines.
The tourism industry, composed mostly of private businesses, is expected to directly benefit from the creation of a strong country brand. MAP said that by drawing on the market adeptness and business agility of the private sector, the Philippines will become competitive in the global tourism market.
Republic Act 9593, also known as Tourism Act of 2009, institutionalized the role of private sector in tourism building. It created the Tourism Congress to serve as the private sector consultative body in the development and implementation of tourism policies. –Ma. Elisa P. Osorio (The Philippine Star)
September 18 –
International Equal Pay Day
“Increase wages now,
more than other cost items.
For widespread, practical equality!”
Invoke Article 33 of the ILO Constitution
against the military junta in Myanmar
to carry out the recommendations of the 2021 ILO Commission of Inquiry
against serious violations of protocols of
Forced Labour and Freedom of Association.
Accept the National Unity Government (NUG)
of Myanmar. Reject Military!
#WearMask #WashHands
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October –
Monthly Observances:
Industry and Commerce Safety Month
National Statistics Month
Local Government Month
Consumer Welfare Month
Cooperative Month
National Quality and Productivity Improvement Month
National Health and Wellness Tourism Month
National Indigenous Peoples Month
Weekly Observances:
Week 1: Elderly Filipino Week
Week 2: National Health Education Week
Local Government Week
National Mental Health Week
October 17-23:
National Week for Overcoming Extreme Poverty
October 18 – 24:
United Nations Week
Last Week:
Nurses’ Week
Consumers’ Protection Week
Week of the 4th Sunday:
Barrio Farmers’ Week
Daily Observances:
First Monday (Oct 4): Universal Children’s Day i
n the Philippines
Oct 5: National Teachers’ Day
Oct 10: Local Government Day
Third Thursday (Oct 14): Conflict Resolution Day
Oct 21: Tenants’ Emancipation day
Oct 24: United Nations Day
Oct 29: National Indigenous People’s Thanksgiving Day
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