Filipinos spent an average of 8.7 hours visiting social networking sites in October 2011, landing the Philippines on the sixth spot in the list of social networking countries as reported by research firm comScore.
There’s caveat though—the statistics only include Web traffic from homes and workplaces and exclude visitation from public computers such as Internet cafes or access from mobile phones or other mobile devices. As validated by most reports, a big number of Filipinos still access the Internet through cybercafés.
The rankings had a worldwide average of 5.7 hours.
“The emergence and widespread global adoption of social networks has vastly influenced human interaction on an individual, community and larger societal level, and underscores the convergence of the online and offline worlds,” said Linda Boland Abraham, comScore CMO and EVP of global development.
“Regardless of geography, social networks are weaving themselves ever more intricately into the fabric of the digital experience, opening a world of new opportunity for business and technology.”
The widespread adoption of social networking highlighted the global appeal of the online activity. Of the 43 markets individually reported by comScore, 41 markets saw at least 85 percent of their respective online populations visit social networking sites in October 2011.
Analysis of the most highly engaged global social networking markets revealed that Israel led all countries with visitors spending an average of more than 11 hours on social networking sites during the month.
Argentina ranked second at 10.7 hours, followed by Russia (10.4 hours) and Turkey (10.2 hours). The United States, at 6.9 hours per person, did not even rank within the top ten countries for social networking engagement. –NEWSBYTES.PH
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