CALL CENTERS may hike prices of their services if the peso continues to strengthen, industry officials yesterday said.
“When the peso is strong, the industry is being hurt because our billing rate is in US dollars,” said Jojo J. Uligan, executive director of the Contact Center Association of the Philippines (CCAP) at the sidelines of a briefing.
While the industry is not yet unduly worried, CCAP President Benedict C. Hernandez said the peso’s gains are “something that we carefully watch.”
Price adjustments will have to be made “definitely, if needed,” said Mr. Uligan, but he clarified that these will not be immediate given existing contracts.
“The value proposition is … we need to be competitive otherwise we are going to lose some money and clients might leave,” he added.
The Philippine peso closed at P41.57 per US dollar yesterday, basically flat from Tuesday’s P41.56. The currency has been staying within P41-42 territory, stronger than the government’s P42-45 assumption. –Businessworld
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