Youth driving mobile services growth: study

Published by rudy Date posted on July 7, 2014

MORE THAN 70% of smartphone users in the country last year are from the youth segment, driving the uptake of Internet browsing, social networking and short message service (SMS), data from communications technology and services provider Ericsson showed.

The Stockholm-based communications technology and services provider released its mobility report on Monday, citing the young market, ages 16-24 years old, as one of the key trends that drive information and communication technology growth in the Southeast Asia and Oceania.

Ericsson Philippines and Pacific Island President Elie Hanna said during a media briefing in Makati City: “Youth are active users of applications, especially messaging applications, and in the Philippines, Indonesia and Malaysia, nearly one-third of the population is aged 16-24.”

Relative to total population, the youth segment in the Philippines is at 31%.

The report showed that the Philippines’ youth segment is more active than adults (over 25 years old) in using their smartphones for various purposes, such as voice and SMS, Internet browsing, social networking and video streaming. The report also saw the youth’s increased consumption of instant messaging services in 2013, overtaking Internet browsing which led in 2012.

“These applications appeal to the youth market because they enable them to coordinate activities with different social groups, facilitate private chatting with friends and access social network platforms,” Mr. Hanna said.

Due to the increasing demand for mobile applications and data usage among the youth sector, Mr. Hanna said mobile data traffic will grow by more than 10 times between 2013 and 2019. This, he said, calls for “the need to create high performing networks to keep up with more complex user demands and support increasing mobile data consumption.” — C. V. Dela Paz
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August 12 –
International Youth Day

“Empowering youth,
building generations!”

 

Invoke Article 33 of the ILO Constitution
against the military junta in Myanmar
to carry out the recommendations of the 2021 ILO Commission of Inquiry
against serious violations of protocols of
Forced Labour and Freedom of Association.

Accept the National Unity Government (NUG) 
of Myanmar.  Reject Military!

#WearMask #WashHands
#Report Corruption #SearchPosts #TakePicturesVideos

Time to support & empower survivors. Time to spark a global conversation. Time for #GenerationEquality to #orangetheworld!

August –


Aug 1-7 World breastfeeding week

Aug 9 – International Day of the World’s Indigenous Peoples

Aug 12 – International youth day

Aug 19 – World humanitarian day

Aug 23 – International Day for the Remembrance of the Slave Trade and Its Abolition

 

Monthly Observances:

Farms Safety Month 

Breastfeeding Awareness Month

 

Weekly Observances:

Aug 17-23: Made in the Philippines
Product Week
Aug 29-Sept 5: Rice and Corn Week


Daily Observances:

Aug 1: Family Planning Day 

Aug 9: National Indigenous Peoples Day 

Aug 12: International Humanitarian Law Day

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