Asian men use smartphones, PCs more than women–report

by Rizal Raoul Reyes – April 18, 2016,

Asian men use smartphones, PCs more than women–report

ASIAN women use personal computers (PCs) on Thursdays more than men, a report by Appier Inc. revealed.

The report by the Taiwanese technology company shows that on average, Asian men are more active on both PCs and smartphones than women by 3 percent and 4 percent, respectively. However, on tablets, women are about 14 percent more active on average.

“On average across the region, women’s usage of PC peaks on Thursdays, whereas men’s peaks on Saturdays,” the report said.

Exceptions include: Indonesia (Thursdays for both men and women), Singapore and Taiwan (Sundays for both genders) and Japan (Saturdays for both genders). The time of day also impacts usage. For example, PC and smartphone Web usage tend to intersect during the day, with smartphones usage rising during lunch (12 p.m. to 2 p.m.) and during the commute home (from 5 p.m.). Tablet usage among Asians accelerates after 5 p.m., the Appier report said. The Appier Cross Screen User Behavior Report shows that not only the use of three or more devices the norm among Asia’s multidevice users, but that these connected Asians are living in a “post-mobile” world–moving between smartphone, tablet and desktop PC in complex and interconnected ways based on convenience, habit and preference.

Over half (51 percent) of Asia’s multidevice users interact with three or more devices, with places like Australia (78 percent), Taiwan (77 percent), Korea (70 percent) and Singapore (69 percent), showing an even stronger adoption rate. This trend is also picking up in the rest of the region, with nearly half in Malaysia, for instance, reporting the same.

“Our study shows that the post-mobile world is a cross screen world,” Appier CEO Chih-Han Yu was quoted in a statement as saying. “Asia’s multidevice users are switching between screens throughout their day based on convenience, habit and preference, introducing unprecedented complexity for businesses looking to reach people online.”