Christmas shopping circa 2020

Published by rudy Date posted on November 1, 2020

by Jeymi Reyes, Philippine Daily Inquirer, 1 Nov 2020

Consumer spending habits have no doubt changed since quarantine started back in March.

The limited movement of goods brought about by the stay-at-home order to stem the spread of COVID-19 prompted consumers to spend mostly on necessities during the early days of quarantine. Now, more than seven months later, the desire to purchase wants rather than needs has remained, even as travel restrictions have eased all around the country.

Such preference is not expected to shift even with the onset of the holiday season.

Philippine Retailers Association and Wilcon Depot Inc. President Rosemarie Ong said during the recent Pinas Muna Tayo webinar that practicality will be at the forefront of decision making, but that Filipinos will continue to spend despite the circumstances.

“We are a consumption-­driven country and a consumption-­driven economy; it will boost productivity for businesses and everyone, and it will stimulate the economy if people start spending,” she said. One sector that consumers have been focusing on in particular is in home improvement goods as the lockdown has made the home an extension of everything and has become the center for commerce in this “new normal.”

But with the new normal also comes a new way to shop with journalist and anchor Korina Sanchez-­Roxas saying that online is the way to go now for shoppers. As someone who prioritizes local e-commerce sites such as Lazada, Shopee and BeautyMNL, one of the reasons for Sanchez-Roxas’ shift to local websites came from a place of worry.

“Before, I’d go for Lane Crawford or I’d go to Farfetch, which are the international online sites but because shipping now is so iffy, I’m still scared. Maybe I’m uninformed or fearful that what I’ll be spending on online is so expensive and it doesn’t get to me at all or on time, [so] I’d rather buy locally”, she says.

A tip Sanchez-Roxas gives to consumers is to start Christmas shopping early to take advantage of lower prices.

But holiday shopping will likely be subdued, as Philippine Exporters Confederation president Sergio Ortiz-Luis Jr. says many companies might not be able to give Christmas bonuses to their staff this year.

Ortiz-Luis says around half of the country’s microenterprises are either unable to fully open or are closing down permanently due to the pandemic. In the hope that large companies haven’t been affected as much in the time of COVID-19, most employees are now relying on their generosity for their bonuses and 13th-month pay.

Trade Undersecretary Ruth Castelo then encourages Filipinos to buy local products over imported ones. Buying local products will actually benefit a lot of Filipinos in terms of employment, which the Department of Trade and Industry strongly advocates for.

Choosing local products— which includes not just native woven items that first come to mind but anything that is manufactured in the Philippines— means employment for Filipinos.

“The higher the demand, the more that manufacturers will need, and the more workers that manufacturers will need; and it translates to benefits,” she explains.

Castelo encourages consumers to make that conscious decision to choose local at supermarkets or groceries. Patronizing locally made products should be the trend during this time of pandemic and past it. “It will not only instill love of country, but it will also improve our employment rate and put more money in more people’s pockets to buy more goods for their family.”

What retailers can do to encourage consumers to buy more local products is to have promotions such as sales to help move inventory.

Sanchez-Roxas says that about her online beauty business K Everyday. In order to pay suppliers, you have to be able to sell. For brick-and-mortar stores like Wilcon Depot, Ong says their promotions focus on showing that their store is a safe place to shop.

“The perspective of the shoppers has changed. They are either pessimistic or they’re either afraid—they don’t have the confidence to go out and shop.”

For Wilcon to promote a safe shopping experience in their store, they strictly follow quarantine protocols for employees. Customers have to wear masks and shields. Their current campaign which also promotes love for the home has also helped promote their store for consumers to spend money in. It’s important that consumers feel confident going out of their homes, and establishments can do that by building consumer confidence.

“We’re all stuck because we’re so afraid of the virus, but by businesses showing that they strictly follow health protocols and that they will really do everything to prevent any contamination or transmission in their establishment, it will encourage people to go.” —CONTRIBUTED

July 2025

Nutrition Month
“Give us much more than P50 increase
for proper nutrition!”

Invoke Article 33 of the ILO Constitution
against the military junta in Myanmar
to carry out the 2021 ILO Commission of Inquiry recommendations
against serious violations of
Forced Labour and Freedom of Association protocols.

Accept National Unity Government (NUG)
of Myanmar.  Reject Military!

#WearMask #WashHands #Distancing #TakePicturesVideosturesVideos

Time to support & empower survivors. Time to spark a global conversation. Time for #GenerationEquality to #orangetheworld!

July


3 July – International Day of Cooperatives
3 Ju
ly – International Plastic Bag Free Day
 
5 July –
World Youth Skills Day 
7 July – Global Forgiveness Day
11 July – World Population Day 
17 July – World Day for
International Justice
28 July – World Nature Conservation Day
30 July – World Day against Trafficking in Persons 


Monthly Observances:

Schools Safety Month

Nutrition Month
National Disaster Consciousness Month

Weekly Observances:

Week 2: Cultural Communities Week
Micro, Small, and Medium Enterprise
Development Week
Week 3: National Science and
Technology Week
National Disability Prevention and
Rehabilitation Week
July 1-7:
National Culture Consciousness Week
July 13-19:
Philippines Business Week
Week ending last Saturday of July:
Arbor Week

 

Daily Observances:

First Saturday of July:
International Cooperative Day
in the Philippines

Categories

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.