Jollibee brings Taiwan’s Milkshop to Philippines

Published by rudy Date posted on June 25, 2021

by Iris Gonzales (The Philippine Star), 25 Jun 2021

MANILA, Philippines — Asian food conglomerate Jollibee Foods Corp. (JFC) is bringing Taiwan’s Milkshop bubble tea brand to the Philippines, initially to its Chowking and Mang Inasal stores.

In a disclosure yesterday, JFC said that together with its subsidiaries, Fresh N’ Famous Foods Inc (FNF) and Mang Inasal Philippines Inc. (MI), it entered into a license agreement with Milkshop International Co. Ltd., a Taiwanese tea brand also known as Milksha.

Under the agreement, JFC and the two subsidiaries would have exclusive rights to sell and market products under the Milksha brand in their stores.

The current plan is for Milksha products to be sold in Chowking stores, but JFC has the option to expand Milksha’s presence to its other Philippine restaurant brands.

The agreement enables the JFC Group to participate in this fast-growing beverage category.

Milksha, which opened in Taiwan in 2004, has been recognized as “The best bubble tea” drink brand by DCard, Taiwan’s largest anonymous communication platform.

It now has over 260 outlets, with over 235 outlets in Taiwan and 34 outlets in other countries namely Singapore, Australia, China, Canada and Japan.

Milkshop founder and chairman Kevin Lin said the company is excited to be working with JFC to grow Milksha in the Philippines.

At present, JFC operates the largest food service network in the Philippines.

As of May 31, it was operating 3,209 restaurant outlets in the country under the following brands: Jollibee brand (1,185), Chowking (568), Greenwich (272), Red Ribbon (497), Mang Inasal (585), Burger King (97), PHO (243) and Panda Express (2).

Abroad, it was operating 2,606 stores: Yonghe King (China) 359, Hong Zhuang Yuan (China) 35, Dunkin’ Donuts (China) 6, Tim Ho Wan (China) 2, Jollibee 307 (Vietnam) 144, Brunei 18, Hong Kong 10, Singapore 11, Macau 1, Malaysia 1, United States 49, Canada 17, Saudi Arabia 12, UAE 16, Qatar 12, Kuwait 6, Bahrain 1, Oman 1, Italy 2, United Kingdom 5, and Guam 1), Red Ribbon in the US 31, Chowking 48 (US 15, UAE 20, Qatar 4, Oman 2, Kuwait 4, and Saudi Arabia 3), Highlands Coffee 468 (Vietnam 419, and Philippines 49), PHO24 61 (Vietnam 45, Indonesia 16), Hard Rock Cafe 2 (Vietnam), Smashburger 235 and CBTL 1,052.

The JFC Group’s worldwide store network reached 5,815 stores.