No amount of money can buy the joy that a toy can bring to a child. This was the view expressed Thursday by the local distributor of Barbie dolls and other high-end toys who also said that the toy market in the country continues to flourish despite the hard times. Myrna Yao, Richwell Trading Corp. chief operating officer, said the P10-billion toy market in the country has not slowed down even with the economic difficulties.
“Parents are also happy when they buy toys for their kids even if this would empty their pockets,” Yao said in a roundtable with editors and reporters of The Manila Times.
She added that her company, Richwell, believes that every child deserves a happy childhood and that toys “give them happiness they cannot forget.”
Yao said that Richwell Trading started in 1980 as a trader of vehicle tires in Quezon City before becoming a leading distributor of toys and children’s apparel.
She added that her company began selling Barbie dolls in 1982, when most Filipinos thought they were expensive and impractical. They were confident that nothing could go wrong with the world’s most popular doll.
Then came orders from department stores as well as bookstores.
“And, as they say, the rest is history,” Yao said.
She pointed out that Barbie dolls and spin-off products such as school supplies, bags, shoes and clothes now account for about a fourth of total company sales.
Later on, Richwell Trading also became the exclusive distributor of Hot Wheels, Matchbox, VTech electronic toys, Pigeon baby products and other well-known brands. Besides toys, the company also licenses and distributes shoes and apparels of the brands they carry. It also operates Barbie, Chicco and Kids Depot outlets.
Its affiliate, Europlay Distributor Co. Inc., meanwhile distributes Chicco and Mega Bloks, among others.
“We have been constantly growing,” Yao said.
Four years ago, Richwell introduced a lower-priced brand, Star Kids, whose toys are priced just between P49 and P199.
Yao said Richwell Trading is committed to providing affordable, good quality and safe products that children, as well as adults, would enjoy. –BEN ARNOLD DE VERA REPORTER, Manila Times
September 18 –
International Equal Pay Day
“Increase wages now,
more than other cost items.
For widespread, practical equality!”
Invoke Article 33 of the ILO Constitution
against the military junta in Myanmar
to carry out the recommendations of the 2021 ILO Commission of Inquiry
against serious violations of protocols of
Forced Labour and Freedom of Association.
Accept the National Unity Government (NUG)
of Myanmar. Reject Military!
#WearMask #WashHands
#Report Corruption #SearchPosts #TakePicturesVideos
September –
5 Sept – Intl Day of Charity
7 Sept – Intl Day of Clean Air for Blue Skies
8 Sept – International Literacy Day
12 Sept – United Nations Day for South-South Cooperation
15 Sept – International Day of Democracy
16 Sept – International Day for the Preservation of the Ozone Layer
17 Sept – World Patient Safety Day
18 Sept – International Equal Pay Day
21 Sept – International Day of Peace
26 Sept – International Day for the Total Elimination of Nuclear Weapons
27 Sept – World Tourism Day
28 Sept – International Day for Universal Access to Information
29 Sept – International Day of Awareness of Food Loss and Waste
30 Sept – World Maritime Day
Monthly Observances:
Health, Safety and Sanitation Month
National Clean-up Month
Civil Service Month
National Peace Consciousness Month
Social Security Month
Rule of Law Month
National Teachers’ Month (Sept 5-Oct 4)
Weekly Observances:
Sept 17 – 23:
World Clean and Green Week
Week 2: Education Week
Week 4: Medicine Week
Last Week: National Family Week
Daily Observances:
Third Saturday:
International Coastal Clean-up Day
Third Monday: World Health Day
Last Friday: National Maritime Day
Sept 8: National Literacy Day
Sept 15: Philippine Medicine Day
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
