SINGAPORE — Advertising spending in the Philippines and in 11 other key Asia-Pacific markets rose strongly in the first half as economies emerged from recession, research firm Nielsen said on Thursday.
Advertisers spent $67.69 billion in the six months to June, up 17% from 2009 and 20% higher than the amount recorded for the same period in 2008 before the onset of the global downturn, a press statement said.
“With consumers already spending, many high-profile global and regional marketers have identified the opportunity and already launched ‘back to business as usual’ advertising strategies,” the statement quoted Richard Basil-Jones, regional managing director at Nielsen Media, as saying.
Media companies suffered during the global recession as consumers tightened their belts and firms cut back on advertising.
“Our latest ad spending results confirm that the majority of regional and global marketers have quickly returned to converting consumers’ spending intentions into real growth in sales during 2010,” Mr. Basil-Jones said.
He added that despite lingering cautiousness in the United States and Europe, “the outlook for continued growth in advertising for the remainder of 2010 appears extremely positive across all 12 (Asia-Pacific) markets.”
India led the growth, with ad spending in the world’s second most populous nation rising 33% in the first half, followed by Indonesia with a year-on-year growth of 29% and Hong Hong with 25%.
The other markets that beat the regional average year-on-year growth in the first half were Malaysia (22%), Taiwan (21%), the Philippines (19%) and South Korea (18%).
The other Asia-Pacific markets covered were Singapore (15%), China (14%), Thailand (12%), Australia (11%) and New Zealand (9%). — AFP
March –
IT’S WOMEN’S MONTH!
“Respect and support women
every day of the year/s!”
Invoke Article 33 of the ILO Constitution
against the military junta in Myanmar
to carry out the recommendations of the 2021 ILO Commission of Inquiry
against serious violations of protocols of
Forced Labour and Freedom of Association.
Accept the National Unity Government (NUG)
of Myanmar. Reject Military!
#WearMask #WashHands
#Report Corruption #SearchPosts #TakePicturesVideos
Monthly Observances:
Women’s Role in History Month
Weekly Observances:
Week 1: Environmental Week;
Women’s Week
Week 3: Philippine Industry and “
Made-in-the-Philippines Products Week
Last Week: Protection and Gender-Fair Treatment
of the Girl Child Week
Daily Observances:
March 8: Women’s Rights and
International Peace Day;
National Women’s Day
March 4: Employee Appreciation Day
March 15: World Consumer Rights Day
March 18: Global Recycling Day
March 21: International Day for the Elimination
of Racial Discrimination
March 23: International Day for the Right to the Truth
Concerning Gross Human Rights Violations
and for the Dignity of Victims
March 25: International Day of Remembrance of the
Victims of Slavery and the Transatlantic Slave Trade
March 27: Earth Hour
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