Jose Bimbo F. Santos, InterAksyon.com, June 20, 2016, http://www.interaksyon.com/infotech/philippines-now-fastest-growing-smartphone-market-in-asean-idc
MANILA — Smartphone spending in the Philippines is now the fastest in the Southeast Asian region driven by surging consumer demand on a very nascent market populated by active players according to market research firm IDC.
A total of 3.5 million smartphones were shipped to the Philippines in the first quarter of the year, up by a fifth according to IDC.
“With many of the more mature smartphone markets of the world already displayed signs of saturation, the Philippines smartphone market continues to enjoy robust growth owing to a relatively low smartphone penetration rate (30% in 2015), active local brand presence, and healthy consumer spending,” Jerome Dominguez, IDC Philippines market analyst for mobile devices, said in a press release.
Strong growth is being driven largely by predominance of cheap devices being peddled by local vendors. According to IDC, smartphones below P3,500 still corner bulk of the market. But though local companies have seized majority of the market, Chinese and other global vendors are now also gradually catching up. IDC noted that Samsung and ASUS is now playing more aggressively in the sub-P6,000 space, while China-based vendors such as OPPO and Huawei are also expanding their footprint.
But as the market continually matures, demand is also growing on more premium models. Dominguez said that there is now expanding demand away from 1 GB RAM devices toward higher RAM chips. IDC data showed that from 44% share in 2015, sub-1GB RAM smartphones dropped to 38% last quarter.
Amid surging smartphone growth, IDC said another key battleground would be innovation and after-sales service.
“Defect issues and poor after-sales continue to plague the smartphone market. It is only a matter of time before majority of Filipino consumers put more premium on smartphones that are not just easy on the pocket but also offer good value for money,” said Dominguez.
IDC expects total smartphone shipments this year to grow by a quarter.
September 18 –
International Equal Pay Day
“Increase wages now,
more than other cost items.
For widespread, practical equality!”
Invoke Article 33 of the ILO Constitution
against the military junta in Myanmar
to carry out the recommendations of the 2021 ILO Commission of Inquiry
against serious violations of protocols of
Forced Labour and Freedom of Association.
Accept the National Unity Government (NUG)
of Myanmar. Reject Military!
#WearMask #WashHands
#Report Corruption #SearchPosts #TakePicturesVideos
October –
Monthly Observances:
Industry and Commerce Safety Month
National Statistics Month
Local Government Month
Consumer Welfare Month
Cooperative Month
National Quality and Productivity Improvement Month
National Health and Wellness Tourism Month
National Indigenous Peoples Month
Weekly Observances:
Week 1: Elderly Filipino Week
Week 2: National Health Education Week
Local Government Week
National Mental Health Week
October 17-23:
National Week for Overcoming Extreme Poverty
October 18 – 24:
United Nations Week
Last Week:
Nurses’ Week
Consumers’ Protection Week
Week of the 4th Sunday:
Barrio Farmers’ Week
Daily Observances:
First Monday (Oct 4): Universal Children’s Day i
n the Philippines
Oct 5: National Teachers’ Day
Oct 10: Local Government Day
Third Thursday (Oct 14): Conflict Resolution Day
Oct 21: Tenants’ Emancipation day
Oct 24: United Nations Day
Oct 29: National Indigenous People’s Thanksgiving Day
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
