JAPAN’s biggest bathroom and sanitary wares manufacturer expects sales of high-tech toilets in the Philippines to be “better” this year despite the global crisis.
In a briefing, Kasuo Watanabe, president of TOTO Asia-Oceania Pte. Ltd. told reporters that sales are expected to reach between $5 million and $6 million this year compared with $4.5 million in 2008.
“We are confident that we will overcome the economic crisis. We will hit our targets this year,” Watanabe said.
Sebastian Chia, TOTO’s assistant manager in the Philippine market said the company is strengthening its presence in the country as it will open a showroom in Fort Bonifacio, Taguig City.
“The flagship showroom in the Philippines evokes pride for TOTO, and it goes to show that the Philippine market is very dear to us, aside from being a strategic one from a business point of view,” Chia said.
He said the company plans to expand its presence in Visayas and Mindanao, adding it partnered with Spira Sales Corp., which would be its authorized distributor in Metro Manila and the rest of Luzon area.
The TOTO executive said its partnership with Spira would further grow its presence in the Philippines.
Chia said there is a big market for high-tech toilets in the Philippines because of the growing business process outsourcing (BPO) sector, hotels as well as government projects.
TOTO’s restroom products include toilet basins, urinals, sinks, washbasins, toilet seats, system bathrooms, faucets, among others.
Mary Ann Cua, Spira Sales’ chief executive said that one of TOTO’s marketing thrusts this year is the promotion of its Neorest Hybrid series of restroom products.
The Neorest has various features, including an innovative “tornado flushing” method to ensure a clean inner bowl surface. The price of the Neorest products ranges from P18,000 to P300,000.
At present, TOTO has manufacturing plants in about 20 countries producing plumbing-related household fixtures for bathrooms, kitchens and wash products.
— Darwin G. Amojelar, Manila Times
Nov 16 – International Day for Tolerance
“No more toleration of corruption!”
Invoke Article 33 of the ILO Constitution
against the military junta in Myanmar
to carry out the 2021 ILO Commission of Inquiry recommendations
against serious violations of
Forced Labour and Freedom of Association protocols.
Accept National Unity Government (NUG)
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November
Nov 2 – Intl Day to End Impunity for
Crimes Against Journalists
Nov 9 – World Science Day for Peace
and Development
Nov 16 – International Day for Tolerance
Nov 19 – World Toilet Day
Nov 20 – World Children’s Day
Nov 25 – Intl Day for the Elimination of
Violence Against Women
Monthly Observances:
Homes Safety Month
Filipino Values Month
National Rice Awareness Month
National Consciousness Month
for Punctuality and Civility
Environmental Awareness Month
National Children’s Month
Organic Agriculture Month
Weekly Observances:
Nov 19-25: Global Warming and
Climate Change Consciousness Week
Nov 23-29: National Girls’ Week
Population and Development Week
Nov 25 – Dec 12: Social Welfare Week
18-Day Campaign to End
Violence against Women
Week 2: Week 3: Drug Abuse Prevention
and Control Week
Last Week: Safety and Accident
Prevention Week
Daily Observances:
Last Saturday: Career Executive Service
Day
Nov 19: National Child Health Day
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