HONG KONG – Asian newspapers are defying the global print media meltdown while their counterparts in the West spill red ink and lay off staff in droves as readers flock to online news.
MANILA, Philippines—Metro Manila residents, whether young or old, are still largely getting their information fix from newspapers, according to market research firm Synovate.
Newspaper readership in the upscale socio A and B groups has increased to 64 percent this year from 56 percent last year, boosting the relevance of newspapers as the number one preferred media despite the equally increasing number of consumers using the Internet.
MANILA – Affluent Filipinos are reading more newspapers and magazines due to increase in demand for good quality content, a study by global market research firm Synovate said Thursday.