MANILA, Philippines – The government intends to pursue the development and promotion of “Brand Philippines” that aims to also promote the country as producer and supplier of quality world-class products and services.
A new tourism branding and marketing campaign will be developed in consonance with the country’s international image and trade promotion thrust.
“The Philippines needs to be known as a country offering vast opportunities for trade and tourism and will be promoted as a conducive investment haven, now open for business,” according to the Philippine Development Plan (PDP) 2011-2016.
The country aims to achieve among global buyers a “Philippine First” mindset by creating a distinct “Philippines” brand widely accepted and recognized in the global export market connoting quality, value and reliability.
“Moreover, to be known as Asia’s trendsetter in export products and services, and setting the highest standards of creativity, innovation and excellence,” the plan noted.
Likewise, the government will implement judicious selection and programming in mounting a compelling and meaningful Philippine participation in various cultural, tourism, fairs and trade expositions worldwide with preference for those sanctioned by foreign governments, global associations and inter-government organizations.
The PDP identified strengthening the national brand as among the key strategies to increase Philippines exports targeted to grow 16 percent annually and attain $109.4 billion in 2016.
Others include moving up the value chain to double exports, pursuing cluster development, increasing market access and focusing interventions on key areas including the business process outsourcing (BPO) and electronics.
Industry clusters will ensure that top export products or revenue streams are sustained through the development of its value chains down to the provinces and municipalities.
The export sector is envisioned not only as catalyst of growth but also helps the country overcome the challenges of inclusive growth which is the main goal of the plan. Inclusive growth creates enough jobs and reduces poverty. –PHILEXPORT News and Features (The Philippine Star)
September 18 –
International Equal Pay Day
“Increase wages now,
more than other cost items.
For widespread, practical equality!”
Invoke Article 33 of the ILO Constitution
against the military junta in Myanmar
to carry out the recommendations of the 2021 ILO Commission of Inquiry
against serious violations of protocols of
Forced Labour and Freedom of Association.
Accept the National Unity Government (NUG)
of Myanmar. Reject Military!
#WearMask #WashHands
#Report Corruption #SearchPosts #TakePicturesVideos
October –
Monthly Observances:
Industry and Commerce Safety Month
National Statistics Month
Local Government Month
Consumer Welfare Month
Cooperative Month
National Quality and Productivity Improvement Month
National Health and Wellness Tourism Month
National Indigenous Peoples Month
Weekly Observances:
Week 1: Elderly Filipino Week
Week 2: National Health Education Week
Local Government Week
National Mental Health Week
October 17-23:
National Week for Overcoming Extreme Poverty
October 18 – 24:
United Nations Week
Last Week:
Nurses’ Week
Consumers’ Protection Week
Week of the 4th Sunday:
Barrio Farmers’ Week
Daily Observances:
First Monday (Oct 4): Universal Children’s Day i
n the Philippines
Oct 5: National Teachers’ Day
Oct 10: Local Government Day
Third Thursday (Oct 14): Conflict Resolution Day
Oct 21: Tenants’ Emancipation day
Oct 24: United Nations Day
Oct 29: National Indigenous People’s Thanksgiving Day
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